SEGA · 2012
SEGA’s London Olympics Facebook App
A Facebook app promoting SEGA’s London 2012™ – The Official Video Game of the Olympic Games.
- App design
- Web design
- Build
- Hosting
01 / 05
About the project
Put your own face on an Olympic athlete.
A Facebook app to promote SEGA’s London 2012™ – The Official Video Game of the Olympic Games. The app allowed users to create a custom Olympic athlete using their own face.
- Client
- SEGA
- Date
- June 2012
- Category
- Build, Design, Hosting, Performance Optimisation
- Website
- Visit live site
The brief
Upload, crop, share.
Users chose the gender and country of their athlete, then uploaded a photo or picked one from their Facebook albums. Their face was cropped into the athlete image, ready to post to their wall, download or use as their profile picture.
- 01Seven languages
- 02IP geolocation
- 03Facebook Graph API integration
- 04Photo upload with progress meter
- 05Flash photo cropping
- 06Server-side image optimisation
The build
End to end.
In seven languages.
Working from SEGA’s initial brief, Useful Digital provided end-to-end services including application design, web design, build, Flash development, Facebook app development, localisation, hosting and analytics.




